About this item FRIZZ-FREE & STRAIGHTER HAIR Say hello to gorgeous straight hair with the benefits of Keratin & Hyaluronic Acid SMOOTHER HAIR FOR UPTO 72 HOURS Keratin is a type of protein that makes hair smooth & soft 7x FRIZZ CONTROL IN JUST 1 WASH Hit a ‘sup to straight, smooth & soft hair with Advanced Smoothening Shampoo. SPECIALLY CREATED FOR INDIAN HAIR: The Shampoo is especially formulated to suit Indian hair, under all weather conditions.